Wednesday 25 January 2012

Facebook overtakes Orkut in Brazil


According to the new facts and analysis, Facebook has passed Google's Orkut as the most visited social network in Brazil. Research from analytics firm Comscore indicates Facebook attracted 36.1 million unique users in December as compared to 34.4 million Orkut users. The figures indicate rapid emergence for Facebook, a 192% year-on-year growth in visitors. Comscore's Alex Banks told Brazil had the fifth biggest social networking population in the world. Facebook acceptance had traditionally fallen behind in the market. That has all altered in the past year, during which the website has tripled in audience size.

Orkut was established by Google in 2004, but channeled to Google Brazil in 2008. The majority of the social network's users are located in the country. According to the figures, Orkut still got growth of 5% compared with the same flow in 2010, while new entrant Google+ attracted 4.3 million visitors. The joint unduplicated audience for both networks was 34.9 million visitors - still fewer than Facebook, indicating a significant overlap between Google+ and Orkut visitors. The figures also suggested triple digit growth for blogging platform Tumblr and social gaming company Vostu.com. Comscore told its estimates exclude visitation from public computers such as internet cafes or approach from mobile phones or PDAs.

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